Downloadable computer software applications and downloadable mobile phone software applications, featuring entertainment, celebrity news and information, culture/arts, gaming, sports, fashion, DIY, wellness, food, dance, and other general and niche interest and lifestyle content and information for use in connection with smart phones, tablet computers and other portable and handheld digital electronic devices all for allowing users to access the aforementioned content; Downloadable computer software for modifying the appearance and enabling the transmission of images, audio-visual and video content; Downloadable computer software, namely, software development tools for the creation of mobile internet applications and client interfaces; Downloadable computer programs for video and computer games; Computer game software downloadable from a global computer network; Downloadable computer software for enabling the organization and interaction between public figures, private citizens, commercial advertisers, and intellectual property holders (music labels, movie and television studios, video gaming developers and platforms, individual digital creators). Downloadable Computer software for the collection, editing, organizing, modifying, transmission, storage and sharing of data and information; Downloadable Computer software for use as an application programming interface (API); Downloadable Computer software in the nature of an application programming interface (API) which facilitates online services for social networking, building social networking applications and for allowing data retrieval, upload, download, access and management; computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks. Downloadable game software for use on mobile and cellular phones and handheld computers