Educational services, namely, conducting live and hybrid live and on-line courses and training of emergency first responders, health care providers, and lay persons for certification, re-certification, and continuing education in the field of first aid, cardio pulmonary resuscitation, basic life support, advanced cardiovascular life support, pediatric advanced life support, neonatal resuscitation program, neonatal advanced life support, and distribution of course and educational materials in connection therewith