Promoting public awareness of sportsmanship and excellence in the field of sports by promoting and supporting initiatives that promote fair play, education, and the physical and development benefits of sports for youth around the world

Educational services, namely, conducting educational programs in the field of sports intended to increase public awareness of ethical issues relating to the field of sporting events; educational services, namely, conducting cultural programs intended to bring together students and teachers around the world for promoting art, culture, sports and ethics; providing recognition and incentives to athletes by the way of an awards program to promote sportsmanship and excellence in the field of sports