Downloadable computer application software for mobile phones, smartwatches, and wearable activity trackers, namely, software for recording and monitoring physical fitness activity, heart rate, and for setting and tracking physical fitness, exercise, and activity goals; Downloadable computer application software for mobile phones, mobile computing devices, smartwatches, and wearable activity trackers, namely, software for monitoring physical fitness activity, wellness, and for providing reward benefits based on individualized spending habits to consumers from third party vendors

Business consulting services utilizing health and fitness data, namely, providing data driven consumer insights to companies for the purposes of generating targeted offers and reward benefits from third party product and service providers; Providing incentive award programs based on physical fitness activity levels using data gathered from physical activity trackers to promote the sale of products and services of others

Entertainment services, namely, providing incentive award programs based on physical fitness activity levels using data gathered from physical activity trackers designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities

Providing online non-downloadable software for recording and monitoring physical fitness activity, heart rate, and for setting and tracking physical fitness, exercise, and activity goals; Providing online non-downloadable software for mobile phones, mobile computing devices, smartwatches, and wearable activity trackers, namely, software for monitoring and incentivizing physical fitness activity, wellness, and for providing reward benefits based on individualized spending habits to consumers from third party vendors