Software as a service (SAAS) featuring computer software for integration with third party platforms for purposes of collecting, tracking, and analyzing marketing data, including marketing costs and marketing campaigns, and presenting it in a user interface for purposes of tracking marketing return-on-investment; Software as a service (SAAS) featuring computer software to provide integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface; customizing computer software for use by others in the field of marketing