Wholesale and retail store services featuring books; Wholesale buying club services in the field of books; Wholesale services through direct solicitation by distributors directed to end-users featuring books; Wholesale store services featuring books; Conducting incentive award programs to promote the sale of school and office products; Mail order book clubs; On-line wholesale store services featuring books; On-line retail store services featuring downloadable electronic books; Organizing and conducting promotional book fairs; Organizing chapters of a book club and promoting the interests of the members thereof; Retail book store services; Subscriptions to books, reviews, newspapers or comic books; The bringing together, for the benefit of others, of books, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of on-line wholesale stores