Arranging and conducting an incentive reward program to promote the sale of casino and resort hotel services; Customer loyalty services, namely, providing incentive award programs to promote frequent customer patronage through rewards obtained through loyalty points given to casino and resort hotel patrons; Customer loyalty services, namely, customer loyalty programs featuring loyalty coupons and loyalty points that provide casino benefits to reward repeat customers

Entertainment in the nature of casino services featuring stored value membership cards for redeeming discounts and other benefits; Entertainment in the nature of casino services; providing casino services featuring a casino players rewards program