Downloadable computer software for use in creating, deploying, managing, and optimizing advertising and marketing materials; downloadable computer software for accessing and disseminating advertising content; downloadable computer software development tools; downloadable communications software for connecting software developers and advertisers in order to distribute advertising content to end users; downloadable computer software platforms to provide application programming interface connectivity for advertising networks; downloadable computer software for data collection, data analytics, and audience measurement and feedback

Advertising, marketing and promotion services; creating, providing and disseminating advertising content for others; creation of advertising content; database management in the field of advertisers, advertising content, computer games, software developers, and software applications; promoting the goods and services of others, namely, connecting software developers and advertisers in order to distribute advertising content to end users; market research services; marketing analytics services, namely, providing Internet traffic metrics, statistics, user activity data, audience measurement and marketing and advertising reports; business consulting services; providing information through electronic networks about products and services for advertising and sales purposes; business data analysis services, namely, providing predictive data analysis for developers and publishers

Providing temporary use of on-line non-downloadable software and applications for enabling software developers to provide advertising content; application service providers, namely, hosting, managing, developing and maintaining applications and software of others in the field of advertising and marketing; computer software development for others, computer programming services for others; providing temporary use of online, non-downloadable communications software for connecting software developers and advertisers in order to distribute advertising content to end users; providing online, non-downloadable computer software platforms to provide application programming interface connectivity for advertising networks; providing temporary use of online, non-downloadable computer software for data collection, data analytics, and audience measurement and feedback