Downloadable electronic books and guides in the fields of healthy diet and lifestyle and the ketogenic diet and lifestyle; downloadable electronic cook books; downloadable computer software application, namely, software that allows subscribers to access pre-populated meal plans and for reporting or tracking food, liquid and supplement intake

On-line retail store services featuring downloadable electronic books and guides, coaching programs and media content

Consulting services in the fields of health and nutrition; advisory and information services relating to diet, healthy lifestyle, wellness, and healthcare