advertising, promotion and marketing services for others provided by means of indirect methods of communication, namely, social media posts, search engine marketing, affiliate marketing, sponsored content, public relations, blogging, and other forms of passive, sharable or viral communications channels; advertising, promotion and marketing services for others provided by means of direct methods of communication, namely, social media advertising, print advertising, internet marketing, mobile marketing, email campaigns, direct mailings, and other forms of active, customer directed communications channels; advising clients on the strategy, performance, and optimization of indirect and direct advertising, promotion, and marketing channels; business consulting services in the fields of marketing, insight, sales, strategy, operations, and product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions