Administration of a customer loyalty program which provides incentives to users for engaging in healthy activity activities and healthy trends, purchasing various products and attending various events; Administration of a customer loyalty program which provides rewards through frequent use of a mobile application and program that promote various healthy trends and activities and overall health and wellbeing; Administration of a customer loyalty program which provides incentives to users through the issuance and processing of digital currency, virtual currency and loyalty points in the form of the mark for the purchase of products and attending and engaging in various activities and events; Arranging and conducting incentive reward programs to promote the sale of healthy nutrients, supplements and products through the issuance of digital currency, virtual currency and loyalty points in the form of the mark