Application service provider, namely, hosting, managing, developing, analyzing, and maintaining application, software, and websites, of others in the fields of advertising and marketing; software as a service featuring computer software platforms for online marketing, to provide yield management, data aggregation, targeting, optimization, and inventory procurement, and for hosting, delivering, disseminating, targeting, and decisioning content for others; software as a service featuring computer software platforms for online marketing in the nature of collecting, analyzing, and reporting data on the effectiveness of online marketing and their audiences for others