Downloadable software for use in connection with exercise and fitness; downloadable software, namely, mobile applications for use in connection with exercise and fitness; downloadable software for use in tracking exercise progress and goals; downloadable software for use in exercise and fitness instruction and training; downloadable software for use in developing, monitoring, and tracking exercise plans, training goals, and giving feedback on achieved results; downloadable virtual reality software for use in connection with exercise and fitness; downloadable augmented reality software for use in connection with exercise and fitness