Downloadable software and mobile applications for managing retail gifting

Updating and maintenance of data in computer databases; offering business management assistance in the establishment and/or operation of retail establishments and restaurants; business information management for retail establishments and restaurants; promotional services, namely, promoting the goods of others by means of providing online gifts, gift cards and gift certificates; merchandising services for inducing the purchasing public to buy the goods of others through a gift redemption program; issuing gifts, gift cards, and gift certificates which may then be redeemed for goods or services; on-line customer-based social media brand marketing services in the nature of issuance of gifts; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels

Application service provider, namely, hosting, managing, developing, and maintaining applications, software, and web sites, for use in the field of retail marketing, gifting and restaurant marketing, wireless communication, mobile information access, and remote data management for wireless delivery of content to handheld computers, laptops, and mobile electronic devices; Platform as a service (PAAS) featuring computer software platforms for retail establishment management and gifting; Software as a service (SAAS) services, namely, hosting and featuring software for others and for use by others for retail establishment gifting; Computer services, namely, creating an on-line community for users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking featuring social media and gift ordering on retail sales, specifically social media and gift ordering