Social services, namely, companionship for older individuals, elderly, disabled, home-bound, mentally or physically challenged people; personal care assistance of activities of daily living, such as bathing, grooming, and personal mobility for older individuals, elderly, disabled, home-bound, mentally or physically challenged people; in-home care support services, namely, care management services in the nature of the coordination of necessary services and personal care for older individuals, elderly, disabled, home-bound, mentally or physically challenged people; case management services, namely, coordination of social and psychological services for older individuals, elderly, disabled, home-bound, mentally or physically challenged people