downloadable computer operating software; downloadable graphical user interface software; downloadable software development kits (SDK); downloadable computer application software for mobile phones, namely, software for the administration of loyalty programs; downloadable computer e-commerce software to allow users to perform electronic business transactions via a global computer network; downloadable loyalty and reward software designed to increase customer engagement, retention and advocacy, namely, software for providing customers with loyalty points and rewards; downloadable computer software for use as a loyalty points wallet; downloadable computer software for use in customer relationship management; downloadable computer application software for mobile phones, namely, software for customer relationship management for maintaining and developing customer loyalty and customer retention; downloadable computer software for use in customer relationship management, namely, for achieving customer loyalty, engagement and acquisition; downloadable computer application software for mobile phones, namely, software for use in customer relationship management, namely, for use in achieving customer loyalty, engagement and acquisition; downloadable loyalty and reward software designed to increase customer acquirement, namely, software for tracking consumer purchases and providing consumers with rewards points; downloadable computer application software for mobile phones, namely, software for use in customer relationship management, specifically for developing customer acquirement; recorded computer application software for mobile phones and handheld computers, namely, software for the administration of loyalty programs