Providing temporary use of cloud-based and non-downloadable software for use in creating, editing, customizing, personalizing, uploading, sharing, scaling, optimizing, distributing and deploying individualized videos and audiovisual files to consumers; Providing temporary use of cloud-based and non-downloadable software for collecting, analyzing, sharing, integrating and using data from CRM databases and social audiences to enhance, enrich and further customize videos and audiovisual files; Providing temporary use of cloud-based and non-downloadable software for distributing and deploying personalized videos through social media, email, display and electronic messaging channels; Providing temporary use of cloud-based and non-downloadable software for optimizing videos and optimizing audiovisual files in real-time; Providing temporary use of cloud-based and non-downloadable software for use in collecting and analyzing data about advertising and marketing campaigns, and for providing information and suggestions about how to improve and make those campaigns more successful; Providing temporary use of cloud-based and non-downloadable software for use in generating videos and digital advertisements in the fields of advertising and marketing