Providing a web-based service featuring technology that enables users to create simple customer-focused messages using prepared templates; Providing a web-based service featuring technology that enables users to notify customers of critical time-sensitive business impact information and status during service events; Providing a web-based service to send service-based notifications on behalf of others to third parties via web sites, email, SMS messaging, and social media; Providing a web-based service featuring technology that enables users to monitor social media streams of others for keywords, and to automatically engage with and respond to third parties on said social media streams across different platforms; Providing a web-based service featuring technology that enables other service and product providers to monitor customers comments on social media streams and generating responses on said social media streams to said customers