Advertising services; Association services, namely, promoting public awareness of the sports of surfing, shortboard surfing, longboard surfing, adaptive surfing, paddleboarding, stand-up paddling, prone paddling, bodyboarding, and surfriding and athletes, athletic associations, coaches, officials, participants, spectators, sponsors, teams, and volunteers, and activities, awards presentations, championships, competitions, events, and teams in the sports of surfing, shortboard surfing, longboard surfing, adaptive surfing, paddleboarding, stand-up paddling, prone paddling, bodyboarding, and surfriding; Association services, namely, promoting the interests of athletes; Association services, namely, promoting the interests of athletes, athletic associations, coaches, officials, participants, spectators, sponsors, teams, and volunteers in the sports of surfing, shortboard surfing, longboard surfing, adaptive surfing, paddleboarding, stand-up paddling, prone paddling, bodyboarding, and surfriding; Marketing services; On-line retail store services featuring apparel; Promoting the goods and services of others; Promoting the interests of athletes, athletic associations, coaches, officials, participants, spectators, sponsors, teams, and volunteers in the sport of surfing by means of operating as the national governing body for the sport of surfing in the United States; Promoting the interests of athletes, athletic associations, coaches, officials, participants, spectators, sponsors, teams, and volunteers in the sports of surfing, shortboard surfing, longboard surfing, adaptive surfing, paddleboarding, stand-up paddling, prone paddling, bodyboarding, and surfriding by means of administering selection procedures, classifications, and criteria, promoting safety, and developing rules, policies, and procedures for activities, awards presentations, championships, competitions, events, and teams in the sports of surfing, shortboard surfing, longboard surfing, adaptive surfing, paddleboarding, stand-up paddling, prone paddling, bodyboarding, and surfriding; Promoting and administering amateur athletic programs and activities; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with activities, awards presentations, championships, competitions, events, and teams in the sports of surfing, shortboard surfing, longboard surfing, adaptive surfing, paddleboarding, stand-up paddling, prone paddling, bodyboarding, and surfriding