Downloadable software for the online ordering, sale, advertising, and marketing of products and services, online retail store services, online delivery ordering, providing consumer and industry product reviews, product and service ordering services, providing a database of products and services, providing a searchable advertising guide featuring the goods and services of retailers products and services, digital signage display, digital signage control, digital rewards management, inventory management, advertising the goods and services of others, providing cocktail recipes and mixed alcoholic drink recipes, referral of alcohol beverage retail stores, shopping facilitation services, namely, providing an online comparison-shopping search engine for obtaining purchasing information, providing advertising services, facilitating the delivery of goods and services, operation and administration of digital signage systems and digital advertising systems for others, and providing an on-line searchable database of retail stores