Developing advertising and promotional materials for use by others in the fields of human-environmental impact and reducing human demand on the Earth's ecosystems and natural resources; distribution of promotional materials in the fields of human-environmental impact and reducing human demand on the Earth's ecosystems and natural resources; providing an internet website featuring news and information in the field of natural resource management relating to human environmental impact and reducing human demand on the Earth's ecosystems and natural resources; providing consumer information relating to human-environmental impact and reducing human demand on the Earth's ecosystems and natural resources; providing business information relating to human-environmental impact and reducing human demand on the Earth's ecosystems and natural resources