Recorded computer software programs, namely, virtual reality software for use in mobile devices, tablets, desktops, kiosks or related hardware for integrating electronic data with real world environments for the purpose of entertainment and education, recorded augmented reality software for use in mobile devices, tablets, desktops, kiosks or related hardware for integrating electronic data with real world environments for the purpose of entertainment and education, video games, recorded computer operating software, graphical user interface, gesture recognition, image, graphics and text processing, speech recognition and recorded electronic gaming software, wireless content delivery, controlling self-service terminals, recorded game software for gambling, recorded computer game software for wireless devices, recorded audio visual playback software, and downloadable computer software featuring digital trading cards, digital rewards program and games related to sports and entertainment themes and venues; machine software operation and usage instructions stored in digital form, on floppy disks or optical disc storage, namely, downloadable virtual reality software for use in mobile devices, tablets, desktops, kiosks or related hardware for integrating electronic data with real world environments for the purpose of entertainment and education, for downloadable augmented reality software for use in mobile or non-mobile devices for integrating electronic data with real world environments for the purpose of entertainment and education, for video games, computer operation, graphical user interface, gesture recognition, image, graphics and text processing, speech recognition, electronic gaming, gambling, wireless content delivery, and controlling self-service terminals, for downloadable computer game software for wireless devices, downloadable audio visual playback software, and digital trading cards, digital rewards program and downloadable game software with sports and entertainment themes and venues; magnetic data medium, namely, tape drives and blank discs; downloadable computer programs for virtual reality software for use in mobile devices, tablets, desktops, kiosks or related hardware for integrating electronic data with real world environments for the purpose of entertainment and education, downloadable augmented reality software for use in mobile or non-mobile devices for integrating electronic data with real world environments for the purpose of entertainment and education, video games, downloadable computer operating software, graphical user interface, gesture recognition, image, graphics and text processing, speech recognition and downloadable electronic gaming software, wireless content delivery, controlling self-service terminals, downloadable game software for gambling, downloadable computer game software for wireless devices, downloadable audio visual playback software, digital trading cards, digital rewards program and downloadable game software related to sports and entertainment themes and venues; downloadable mobile applications for virtual reality software for use in mobile or non-mobile devices for integrating electronic data with real world environments for the purpose of entertainment and education, augmented reality software for use in mobile or non-mobile devices for integrating electronic data with real world environments for the purpose of entertainment and education, video games, downloadable computer operating software, graphical user interface, gesture recognition, image, graphics and text processing, speech recognition and downloadable electronic gaming software, wireless content delivery, controlling self-service terminals, downloadable game software for gambling, software for computer games for wireless devices, downloadable audio visual playback software, digital trading cards, digital rewards program and downloadable game software related to sports and entertainment themes and venues; downloadable computer software and firmware for playing video games; USB flash drives featuring virtual reality software, augmented reality software, software featuring digital trading card and digital rewards program, software for computer games, game software for gambling, and game software related to sports and entertainment themes and venues; downloadable electronic publications in the nature of magazines, guides, and newsletters in the field of video games, electronic gaming, sports, sports teams, theme parks, and sports venues, entertainment venues, and courses and instruction in the fields of sports, history, adventure learning, acting, science, technology, nutrition, popular culture, social media, media and entertainment; prerecorded audio and video recordings featuring music, stories, dramatic performances, non-dramatic performances, namely musical performances, live-action entertainment, sports, animated entertainment, learning activities for children, and games; blank optical disks; optical disk drives