Providing an on-line computer database in the field of education, namely, a database of attributes of colleges, universities and other educational institutions to help students build and analyze their college lists using various criteria that are important to them, and to assist colleges and universities in identifying best potential students and in understanding how their institutions are perceived; Educational services, namely, providing on-line databases in the field of education, namely, databases of attributes of colleges, universities and other educational institutions to help students build and analyze their college lists using various criteria that are important to them, and to assist colleges and universities in identifying best potential students and in understanding how their institution is perceived