Financial services, namely, digital asset exchange featuring blockchain-based digital assets, provided via an online platform for the purchase and sale of digital assets; financial services, namely, digital asset exchange services in the field of digitized assets, protocol tokens, cryptocurrency, virtual currency, blockchain based assets and digital currency and assets; providing financial information, namely, exchange rates; providing trading services for digital assets, the aforementioned services enabled through the use of a blockchain utility token for membership on, and discounts at, a digital asset exchange platform