Arranging and conducting incentive reward programs to promote the sale of sports merchandise and apparel featuring a program offering customers a replacement, refund, discount on future purchases, and/or other benefits in the event that a consumer no longer wants to retain ownership of previously purchased item of sports merchandise or sports apparel; Providing incentive award programs for customers in the nature of a program offering customers a replacement, refund, discount on future purchases, and/or other benefits in the event that a consumer no longer wants to retain ownership of previously purchased item of sports merchandise or sports apparel; Administration of a customer loyalty program for sports merchandise and sports apparel which provides a replacement, refund, discount on future purchases, and/or other benefits in the event that a consumer no longer wants to retain ownership of a previously purchased item of sports merchandise or sports apparel; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of a program offering customers a replacement, refund, discount on future purchases, and/or other benefits in the event that a consumer no longer wants to retain ownership of previously purchased item of sports merchandise or sports apparel