Printed materials, namely, books, brochures, magazines, journals, newsletters and pamphlets in the field of promoting academic advising in higher education; printed materials, namely, books, brochures, magazines, journals, newsletters and pamphlets in the field of providing professional development and research opportunities for professionals in college and university academic advising; printed materials, namely, books, brochures, magazines, journals, newsletters and pamphlets in the field of promoting equity and diversity of advising professionals in college and university academic advising

Association services, namely, promoting public awareness in the field of college and university academic advising via conferences, workshops, seminars, webinars, and symposia to college administrators, faculty, staff, and students; promoting public awareness of innovations and technology for academic advising of students in higher education; promoting public awareness in the field of academic advising, namely, the value and importance of academic advising in higher education and about public policy issues that affect higher education academic advising to college administrators, faculty, staff, and students; providing a website featuring information promoting public awareness in the field of higher education academic advising

Organizing, arranging, and conducting conferences, workshops, exhibitions, seminars, webinars, and symposia in the field of higher education academic advising; organizing, arranging, and conducting conferences, workshops, exhibitions, seminars, webinars, and symposia for instructing college and university officials on advising students in higher education, program implementation, and diversity in higher education academic advising; providing a website featuring information for use by professionals in the field of higher education academic advising; consulting services in the field of higher education academic advising