On-line retail store services featuring a wide variety of consumer goods of others; comparison shopping services; order fulfillment services; sales promotion of products for third parties; seller services, namely, retail store services and distributorship services for a wide variety of consumer goods; provision of an on-line marketplace for buyers and sellers of goods and services; providing a website featuring an online marketplace for exchanging goods and services with other users; providing evaluative feedback and ratings of sellers' goods and services, the value and prices of sellers' goods and services, buyers' and sellers' performance, delivery, and overall trading experience in connection therewith; providing a searchable online advertising guide featuring the goods and services of online vendors; providing a searchable online evaluation database for buyers and sellers; providing a web site featuring the ratings, reviews and recommendations on consumer goods for feedback purposes posted by viewers