Downloadable software for sending, receiving, accessing, organizing, and managing data, videos, images, weblinks, and other content over the internet; downloadable software for exchange of messages, images, and other content between users of social media platforms, brand stewards, companies, consumers, customers, influencers, and fans via the internet; downloadable software in the form of applications for use on computers, portable handheld electronic devices, mobile devices, and other wired and wireless communication devices; downloadable software for advertising and marketing of, and consumers and customers to discuss, review, and evaluate, brands, goods, advertising, and services of others; downloadable software for creation, display, commissioning, purchasing, brokering, and commercial exchange and sale of advertising, marketing, and promotional campaigns