Loyalty, incentive and bonus program services, namely, providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; business administration of loyalty card services; business administration of loyalty rewards programs; administration, provision and organization of a scheme enabling participants to access exclusive or discounted benefits, goods and services, including the aforesaid provided in the field of hotels, resort hotels, casinos and gaming entertainment, namely, business administration of consumer loyalty programs