Software as a service (SaaS) services, namely, non-downloadable software for pet owners, veterinary medical professionals, insurance providers, and other pet service providers to view, share, and analyze information regarding pets, pet products, pet health, pet nutrition, pet wellness, and pet fitness, for tracking and monitoring pet health, nutrition, wellness, and fitness, for communications between pet owners, veterinary medical professionals, vendors, insurance providers, and other pet service providers, for viewing and purchasing pet products, for processing payments, for integrating with medical practice management software, for providing a comprehensive and integrated solution for pet care, and for providing data analytics regarding all of the foregoing