Cloud computing featuring software for vendors of pet-related products and services, pet insurance providers, pet medical professionals, pet service providers, and other pet-related businesses, for managing product and service offerings, listing and selling products and services, managing product inventories, promotions, marketing activities, calendars, schedules, and customer relationships, processing payments, promoting the goods and services of others, communicating with customers and other businesses, viewing, sharing, and analyzing information regarding pets, pet products, pet health, pet nutrition, pet wellness, and pet fitness, tracking and monitoring pet health, nutrition, wellness, and fitness, and for providing data analytics regarding all of the foregoing