Multifunction electronic device for recording and organizing strength-training and exercise data, performance, and goals, and communicating such to the Internet, smartphones, and personal computers; downloadable computer application software for smartphones and mobile devices featuring databases of information in the field of fitness, exercise, personal training, coaching, and asset management; fitness trackers, namely, multifunctional electronic devices for displaying, measuring, and uploading to the Internet fitness information including time, date, heart rate, distance, range of motion, weight lifted, repetitions, power, work, and calories burned

Application service provider featuring application programming interface (API) software for recording and organizing strength-training and exercise data, performance, and goals, and communicating such to the Internet, smartphones, and personal computers; application service provider featuring API software for integration of strength-training and exercise data with commercial fitness club enterprise resource planning computer systems, and original fitness equipment manufacturer applications