Computer application software for mobile phones, mobile devices and personal digital devices and computer software, both for searching, accessing and viewing digital content in the fields of health, fitness, personal training, athletics, lifestyle and general interest topics; computer application software for mobile phones, mobile devices and personal digital devices and computer software, both for enabling users to access and view digital online content and search an online searchable databases in the fields of clothing, footwear, accessories, bags, and sporting goods, to purchase retail goods and to view retail product information; computer application software for mobile phones, mobile devices and personal digital devices and computer software, both for enabling users to access and view digital content information that is personalized to a user's interests and online history

Software as a service (SAAS) services featuring software for searching, accessing and viewing digital content in the fields of health, fitness, personal training, athletics, lifestyle and general interest topics; software as a service (SAAS) services featuring software for enabling users to access and to view digital online content, to search an online searchable database in the fields of clothing, footwear, accessories, bags, and sporting goods and to purchase retail goods and to view retail product information; software as a service (SAAS) services featuring software for enabling users to access and view digital content that is personalized to a user's interests and online history