Computer application software for mobile phones, namely, software that allows users to upload videos in order to have the videos showcased in various trending categories; computer application software for advertising the social media profiles and websites of others in connection with user uploaded videos, namely, software that allows users to upload videos in order to have the videos showcased in various trending categories and provide links to their social media profiles and websites; computer software for application and database integration; downloadable software in the nature of a mobile application that allows users to upload videos in order to have the videos showcased in various trending categories and provide links to their social media profiles and websites for advertising purposes; downloadable middleware for software application integration