Business consulting services in the healthcare information technology industry, namely, validating technology solutions by evaluating their usability, adoptability, and impact on clinical and economic outcomes; providing a business consulting service featuring the utilization of behavioral assessment tools to maximize consumer loyalty to a product; business and market research data analytics services for health care purchasers such as insurance companies, hospital systems, and biotechnology, pharmaceutical, or medical technology companies; business consulting services in the healthcare information technology industry, namely, validating technology solutions by evaluating their usability, adoptability and impact on clinical and economic outcomes