computer application software for mobile digital devices and computers featuring downloadable multimedia content, namely, interactive games, music, graphics, audio and video recordings featuring educational themes and entertainment directed to children, parents and families; computer software for processing and transmitting images, graphics, audio, video, and text, all marketed to consumers; computer application software for mobile digital devices, namely, software that enables users to access product reviews, that enables purchases, that enables order fulfillment, and that enables electronic payments for purchases, that enables users to collect, create, store, share and write about their wish lists, registries, and shopping lists for goods, that enables the transmission of messages among computer users, and that enables users to share or provide electronic media or information in the fields of virtual communities; virtual reality game software; bicycle helmets; batteries; telescopes; microscopes; binoculars; magnifying glasses; laboratory equipment and supplies, namely, test tubes; laboratory equipment, namely, funnels; magnets; directional compasses; gyroscopes; accessories for personal computers, tablet computers and smartphones, namely, cases, batteries, docking stations, carrying cases, stands, holders, headphones, speakers, screen protectors, cords, and bumpers; augmented reality software for use in mobile digital devices and computers; electronic downloadable publications, namely, magazines, books, newsletters, and periodicals featuring information regarding the importance of play and recess, play, toys, games, and playthings; downloadable podcasts featuring information regarding play, toys, games, and playthings

retail store and on-line retail store services featuring a wide variety of consumer goods of others; retail store and on-line retail store services featuring general consumer merchandise; retail store and online retail store services featuring products for babies, infants, toddlers, and children; retail toy store and online retail toy store services; online gift registry services; gift registry services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, chat boards, podcasts, and blogs; arranging and conducting incentive reward and customer loyalty program to promote the sale of toys, games, and playthings; digital and electronic catalog services featuring general consumer merchandise; electronic catalog services featuring a wide variety of consumer goods; online ordering services featuring a wide variety of consumer goods; providing consumer information electronically about events, products and product reviews; providing a website featuring consumer information services in the field of marketing events, product information and product reviews for commercial purposes; promoting public awareness of the importance of play via the Internet and through events; providing vending machines featuring toys, games, and playthings

providing non-downloadable online articles and blogs featuring information regarding play, toys, games, and playthings; providing an in-person educational and entertainment forum in the field of play; providing a website featuring non-downloadable publications and blogs featuring play, toys, games, and playthings and current events and non-downloadable articles relevant to play, toys, games, and playthings; entertainment services in the nature of organizing events focused on play and competitions to engage youths and their families in play and providing video podcasts in the field of play and children's products; educational services, namely, providing courses and events in the nature of educational programs featuring the importance of play and recess, play, toys, games, and playthings; providing online augmented reality games