USE IN CONNECTION WITH BUSINESS SERVICES, NAMELY, PROVIDING AN ONLINE MARKETPLACE FOR MATCHING CONSUMERS WITH PRE-SCREENED INDEPENDENT PERSONAL CARE PROVIDERS IN THE FIELD OF NONMEDICAL PERSONAL CARE; PROVIDING A WEBSITE FEATURING AN ONLINE SEARCHABLE DATA BASE WHERE CONSUMERS CAN SEARCH FOR, EVALUATE, CONNECT WITH, HIRE, AND MANAGE PRE-SCREENED INDEPENDENT PERSONAL CARE PROVIDERS IN THE FIELD OF NON-MEDICAL PERSONAL CARE; PROVIDING A WEBSITE FEATURING AN ONLINE SEARCHABLE DATA BASE WHERE PRE-SCREENED INDEPENDENT PERSONAL CARE PROVIDERS IN THE FIELD OF NON-MEDICAL PERSONAL CARE CAN MAKE AVAILABLE TO CONSUMERS INFORMATION REGARDING THEIR QUALIFICATIONS, RATES AND AVAILABILITY FOR ASSISTING WITH DAILY LIVING ACTIVITIES