Providing in-home support services to elderly people, namely, geriatric care management services and personal affairs management services in the nature of coordination of necessary services and care; non-medical home care services for assisting with daily living activities of elderly people, such as bathing, grooming and personal mobility; non-medical home care services for elderly people to enable them to continue living at home, namely, personal care assistance for activities of daily living, such as bathing, grooming, personal mobility, housekeeping, meal preparation, laundry and errands; non-medical home care services for elderly people in the nature of personal assistance services related to the coordination of necessary assistance with emergency medical alert systems, providing medication reminders, arranging for transportation, arranging for companion and homemaker services, and arranging for home health aide and adult day care services