Online retail store services featuring books, [ and e-books, ] children's instructional, educational, and teaching materials for educational activities, namely, multiple activity toys, kits and craft sets sold as a unit, science kits and design projects, and educational toys for developing cognitive skills, counting skills, fine motor skills, imaginative play, and language

[ Providing a web site that gives computer users the ability to upload and share user-generated photos, text, graphics and data in the field of education and development; ] computer services in the nature of customized web pages featuring user-defined information, personal profiles and information, customized do-it-yourself projects, track user progress, [ award ] and receive [ badges, audio, ] text and images in the field of education and development