Business consultation services in the fields of advertising, marketing and online business optimization; advertising and marketing consulting services, namely, providing advertising and marketing services for managing, distributing and serving advertising, improving ad targeting, facilitating buying or selling advertising, providing real-time reporting, and forecasting, managing, monitoring, executing and optimizing the performance of advertising and marketing campaigns; advertising and marketing consultancy; providing advertising and marketing consulting in the field of social media; advertising, marketing and commercial information services via the Internet, computer networks, telecommunications networks, and mobile communications devices; advertising and marketing consulting services for executing digital advertising campaigns; business consultation, namely, assisting businesses on the subjects of the distribution, publication, presentation, and management of video and multimedia promotional and publicity content, advertisements and advertising campaigns; consultation regarding the planning and development of digital video and multimedia promotional and publicity content, advertisements and advertising campaigns for third parties; planning, development, maintenance, tracking, optimization, and consumer targeting of online digital video and multimedia marketing activities for third parties; collecting, reporting, analyzing and integrating data related to the effectiveness of advertising and marketing campaigns for business purposes