Retail store services in the field of gifts and merchandise, namely, novelty items, souvenirs, mugs, key chains, novelty magnets, jewelry, pins, pens, pencils, t-shirts, scarves, pajamas night lights, hats, caps, visors sweatshirts, tank tops, neckties, luggage tags, pillows, blankets, laptop and cell phone case covers, mouse pads, postcards, surfboards, lamps, desk weights, calendars, clocks, glasses, sunglasses, baby rattles, baby bottles, binders, shirts, calendars, tote bags, decals, candy, mints, chewing gum, greeting shorts, swimming outfits, cards, stationery, stockings, ornaments, books, musical CD's and DVD's, wrapping paper, bags, bows and gift bags, flip flops, sneakers, bumper stickers, flags, lighters, balls