Computer application software for mobile phones, tablet devices, smart phones, computers, namely, software for electronic financial platform that accommodates multiple types of payment and debt transactions for the exchange of goods and services between horse riders and equestrian merchants; Computer application software for mobile phones, tablet devices, smart phones, computers, namely, software for tracking, analyzing, and displaying data relating to motion sensing and global positioning for use in animal training, animal racing, and horse riding; Computer application software for mobile phones, tablet devices, smart phones, computers, namely, software for modifying the appearance and enabling transmission of photographs and videos of horses, horse riders, and equestrian events