development of voluntary standards for online and computer system user authentication, identity, privacy, authorization, security, consent, communication, and preference management; developing and administering voluntary standards for online and computer system user authentication, identity, privacy, authorization, security, consent, communication, and preference management; development of voluntary standards for healthcare providers and the healthcare industry relating to the online and computer system user authentication, identity, privacy, authorization, security, consent, communication, and preference management; developing and administering voluntary standards for healthcare providers and the healthcare industry relating to online and computer system user authentication, identity, privacy, authorization, security, consent, communication, and preference management; development of voluntary standards for user engagement with online and computer systems; developing and administering voluntary standards for user engagement with online and computer systems; development of voluntary standards for user engagement with online and computer systems for healthcare providers and the healthcare industry; developing and administering voluntary standards for user engagement with online and computer systems for healthcare providers and the healthcare industry