Online non-downloadable software for use by e-commerce retailers to implement, customize and manage loyalty programs; online non-downloadable software for enabling e-commerce retailers to integrate customized loyalty programs into e-commerce sales, management and customer relationship management (CRM) software platforms; online non-downloadable software for use by e-commerce retailers to create loyalty program websites for permitting customers to access and manage loyalty program data relating to the customers' loyalty program status and permitting customers to perform loyalty program transactions via a global computer network; design, creation, hosting and maintenance of internet sites for third parties; online non-downloadable software for use by customers of e-commerce retailers to access and manage loyalty program data relating to the customers' loyalty program status and permitting customers to perform loyalty program transactions via a global computer network