Promoting public awareness of the interests of parents, parents-to-be, and caregivers in the fields of infants, babies, toddlers, children, and parental support; providing consumer information to parents, parents-to-be, and caregivers in the field of nutritional products for infants, babies, toddlers and children; public advocacy to promote awareness of issues of interest to parents, parents-to-be, and caregivers, namely, infant nutrition, breastfeeding, prenatal and early childhood health care and parent education services

Providing information online in the fields of prenatal health and nutrition, infant and toddler health and nutrition, and postpartum health and nutrition