Online retail store and mail order services featuring avian hatchlings, hatching eggs and avian egg hatching and hatchling-rearing supplies in the nature of books, incubators, ceramic eggs, egg cartons, egg baskets, egg trays, brushes, egg flats, transports, toe punches, nests, solar lights, dust masks, egg turners, egg candlers, brooders, brooder guards, brooder kits, troughs, thermostats, heat lamps and bulbs, heaters, and feed and watering supplies, for hobbyists