Computer software and computer hardware used for sports analytics to capture and provide data regarding a golf club user's performance; computer software and computer hardware that is mounted to the handle of a golf club to capture and provide information, analytics and telemetry data regarding the user's performance; computer software and computer hardware that is mounted to the handle of a golf club to capture, provide and transmit information, analytics and telemetry data regarding the user's performance via smart phone, computer, network and Internet