Promoting sportsmanship and achievements in the fields of sports and athletics; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with an awards program, a sports competition and sporting activities; promoting the [ goods and ] services of others through the distribution of discount cards; [ distribution of souvenirs and merchandise for advertising, marketing, and promotional purposes; sales promotion of event tickets and souvenirs; business management assistance; personnel management assistance; rental of office equipment; accounting; advertising and business services; ] promotional services through provision of sponsored links to third party websites