Non-medical in-home personal care services for assisting with daily living activities of the elderly and for mentally or physically challenged people; Personal care assistance of activities of daily living, such as bathing, grooming and personal mobility for mentally or physically challenged people; Providing non-medical in-home personal services for individuals including checking home condition, supplies and individual well-being, scheduling appointments, running errands, making safety checks, and providing on-line information related to these personal services; Providing non-medical personal assistant services for others in the nature of planning, organizing, coordinating, arranging and assisting individuals to perform daily tasks; Social service, namely, companionship services for the elderly and for mentally or physically challenged people