Computer software for use in database management and electronic storage of data; software for tracking website activity and for managing and monitoring the performance and effectiveness of keyword placement, online advertising, and online marketing campaigns; software for use in decision, support, analytics and optimization of interactive advertising and digital media; computer application software for use in advertising and marketing; computer software platforms to provide application programming interface connectivity for advertising networks; computer software for data collection, data analytics, and audience measurement and insight; Software development kit (SDK) comprised of computer software and hardware used for scheduling, producing, finding, personalizing, creating, and organizing electronic content in the field of advertising network; computer software for mobile devices for use in running advertising, management, scheduling, storing information; downloadable software in the nature of a mobile application for tablet computers, mobile telephones, cellular telephones, personal digital assistants and other portable wireless electronic devices that allow users to access social networking services and advertisements, promotions, listings, descriptions, and user reviews, ratings and rankings for a various types of businesses in different geographic areas